Here are some search engine marketing strategies, if you follow you can rank your website and can get traffic and leads.

Step 1: Competitor Analysis:-

First we need to do analyze competitor’s website.

We will perform below given activities in competitor analysis –

1. Check competitors keywords ranking
2. Technical SEO (Meta, Canonical, Image Alt, Schema, URL structure, website speed, etc.)
3. Analyze competitors landing pages.
4. What type of content they are publishing
5. Analyze structure their pages and whole website.
6. Where they have created backlinks
7. What extra facilities they are providing
8. What is look and feel of the website and landing pages.
9. Why people trust on it, check reviews.
10. Check traffic status.

etc.

Step 2: Keywords Research:

This is very important step; right keywords selection is a key step of success of your online marketing campaign. If you don’t select keywords wisely, your campaign may be failed. Below are some points, keep in mind when you do keywords research for your business website.

• Keywords should have good search volume and low competition.
• Check keywords trends and select keywords accordingly. Make sure keywords is trendy in your location. Check past trends as well.
• If your keywords are not trendy, you can’t get enough traffic.
• Choose keywords according to the business relevancy, keywords should not generic. Keywords should match your services or products which you are selling on your website.
• Check keywords competition as well. Select mix combination of keywords some high competition, some medium competition and some low.
• Low Competition keywords will rank within 3 months, medium keywords will rank within 6 months and high competition keywords may take time 1 year or more. It depends on business industry.
• How much time keywords will take to rank on search engine? It depends on business industry.
• If you are a plumber, your website keywords will rank within 3 months easily.
• If you have an eCommerce website, its keywords will take more time as compared to local business.
• If you deal in medical business means you are selling medicine, it will take time more than 6 months because. This business is related to users’ health. It comes under E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) SEO.
• If you are doctor and provide services, it comes under local SEO, keywords will rank easily within 3 months.
• Target mix keywords. Take some long tail keywords, some generic keywords and some medium length keywords. Make sure keywords are related to business.
• If you choose un-related keywords, keywords will not rank, if rank after too many efforts, will not be beneficial for your business. It may be reason of your high bounce rate.

Step 3: Keywords Grouping:

After choosing best keywords for your business to rank on search engines. Next step is, prepare URL mapping.

• Do Grouping of your keywords according.
• If your website is eCommerce, you sell products related to men, women, kids. You can do grouping of keywords according to it.
• You sell multiple brands products; you can do keywords groping according to the brands.
• If there are sub-categories, like you sell shoes for men, women, kids. Group keywords accordingly.

These are some scenarios, may be various.

Step 4: Landing Pages:

After do keywords grouping according to the keywords categories. Next step is, check there are landing pages according to the keywords grouping. If not, need to create new pages. Before creating new page, you have to design new page according to the competitor landing page. Your page should have all information, which competitors have and looks good from the user point of view.

Step 5: Create Quality, Informative and Fresh Content:

After do keywords mapping according to the landing pages. Next step is to create content according to the keywords. Here are some points to keep in mind when create content –

• Content should be helpful for the users.
• Content structure should be proper, means there should be headings, sub-headings, bullet points, etc.
• Targeting keywords should exists in the content tile, headings, sub-headings and content body.
• Don’t do keywords stuffing. Keywords should place naturally.
• There should be deep knowledge in each content.
• Cover each topic properly.
• Don’t copy content from other sources, write your unique content.
• Don’t use automatic content generation tool for content creation. This is against of Google Algorithms.
• Write content point to point, don’t write content to increase content length only.
• Content should have answer according to the user query. By which user has land on that page.

Step 5: Website Audit:

Do website audit and check if there are technical issues, make are proper reports and fix all issues, here are some points, you must have check –

• Duplicate Content Check
• Google Penalty Check
• Back Link Analysis
• On-Page Optimization Activities
• Website Canonical Check
• Title Tag Optimization
• META Tags Optimization
• Heading Tags Optimization
• Image Alt Tags Optimization
• Content Optimization
• SEO Friendly URL Setup
• Site Navigation Analysis
• 404 Page Implementation
• Broken Links Check
• Website Speed Check
• Google Indexed Pages Check
• txt Creation
• Google XML Sitemap
• HTML Sitemap Setup
• Google Webmasters Tool Setup
• Google Analytics Setup
• Structured Data Setup

Etc.

Step 6: Backlink Creation Strategy:

This is another important step, here are some points keep in mind when create backlinks: –

Create backlinks according to the business niche.

Create backlinks on high DA (Domain Authority), PA (Page Authority) website.

Do local citation as much as can.

Here are some off-page activities list you must have do –

• Article Submissions
• Article Marketing
• Classified Submissions
• Business Listing
• Blog Posting
• Blog Marketing
• Image sharing
• PPT Submissions
• Social Bookmarking
• Profile Creation
• Video Marketing
• Press Release
• Quora Q&A
• Infographic Submission
• Guest Post

Etc.

Step 7: Social Media Marketing:

Along with SEO, social media marketing is also very important from the SEO point of view.

• Create accounts on all social media platforms.
• Optimize Social media profile and pages.
• Do regular posting according to the business.
• Follow users on social media who can be your future customers.
• Like and comment on users posts so that they can be interested in your business and engagement rate can be increase.
• Do post sharing on local groups on social media for increase post reach.
• Solve users query instantly if any users ask questions on social media.
• Be active on social media.