SEO Basics

Why use Heading Tags in SEO?

Headings use in SEO to indicate important topic. There are 06 types of headings tags in SEO.

H1, H2, H3, H4, H6, H6

Main heading text put in H1, sub-heading in H2, sub-sub heading in H3 and so on. It create a well structure of the content. It increase content readability. Keywords should be added in the heading text. It helps to increase keywords ranking as well.

Points to keep in mind when creating Heading for content?

Do not add off-topic heading in the content. Heading should be related to content. Heading should be describe in content.

Make sure heading text is placed within heading tag, not <strong>, <em> tag.

Do not increase heading text size manually. For Eg. Do not increase H6 text size like a H1 heading text size.

Use headings where make sense, Too many unnecessary headings tags can negative affect SEO.

Why add structured data markup in the web pages?

Structured data code helps to search engine to understand web pages. There are tow ways, we can add structured data in the web pages.

  1. Using JSON code
  2. Using HTML tags.

There are various online tool by which we can generate schema codes for the web pages.

Schema Generator Tools –

  • https://www.google.com/webmasters/markup-helper/u/0/
  • https://technicalseo.com/tools/schema-markup-generator/
  • https://jsonld.com/json-ld-generator/

Etc.

After generating structured data markup code, check via Google schema validator tool –

https://validator.schema.org/

Make sure, there are no errors.

Search engine use structured data markup code to show results in the search engine result pages (SERP) in a useful ways.

For Eg. –

 What are the Elements of structured data markup for product Page?

If we add structured data markup in the product pages, we will add following information in the schema code –

  • Product name
  • Product Description
  • Product price
  • Product Image URL
  • Brand Name
  • Reviews
  • Rating

Etc.

Schema code Eg. (Product Page) –

<script type=”application/ld+json”>

{

“@context”: “https://schema.org/”,

“@type”: “Product”,

“name”: “ASUS Vivobook 15 (2023), Intel Core i3-1315U 13th Gen”,

“image”: “https://m.media-amazon.com/images/W/MEDIAX_792452-T2/images/I/71+OsqRPBML._SX679_.jpg”,

“description”: “Operating System: Windows 11 Home with lifetime validity | Software Included: Pre-Installed Office Home and Student 2021 | 1-Year McAfee Anti-Virus”,

“brand”: {

“@type”: “Brand”,

“name”: “Asus”

},

“offers”: {

“@type”: “Offer”,

“url”: “”,

“priceCurrency”: “INR”,

“price”: “45999”

},

“aggregateRating”: {

“@type”: “AggregateRating”,

“ratingValue”: “4”,

“bestRating”: “5”,

“worstRating”: “1”,

“ratingCount”: “20”

}

}

</script>

Elements of Local Business Schema?
  • Business category
  • Business name
  • Business Logo
  • Business Description
  • Full Address
  • Business Hours
  • Service price range
  • Business contact number
  • Website URL

 

Mistakes to avoid while creating Schema?
  • Don’t use invalid schema.
  • Don’t add fake reviews.
  • Don’t add such information, which are not available on the website.
Are Below given URLs are same According to the Google?
  • https://example.com/ and https://example.com
  • example.com and example.com
  • https://example.com/shop and https://example.com/shop/

No, these are not same, Google will consider all URLs different. So to fix this issue, add canonical tag on all web pages.

How to prepare my website structure According to SEO?

If your business is related to eCommerce and you sell wide range of products for different categories. First make a root page or home page, after that create pages according to the product categories. List products in the category pages accordingly.

How Breadcrumbs helps in website SEO?

A breadcrumb is a row of internal links. For Eg. – Here is a breadcrumb for the product page.

Home > Category-Page > Sub-Category-Page > Product

Breadcrumb helps users and search engine to know the structure of the website. Users can navigate easily with the help of breadcrumb links. Breadcrumb defines a proper path for the pages. It helps in website navigation.

How is 404 Page is helpful in Website SEO to Increase User Experience?

If you try to open that page which is not exist in the website right now but was exists in the past. You redirected on a page where is mentioned an information that this page is not available now, page where you have redirected called 404 page. It helps in improve user experience because we give a proper information to the users related to not available pages. Users can visit other pages.

How Website URL structure Helps in SEO?

Web Pages URLs should be simple and User can understand easily that “Which type of information will be in this URL” without open those URLs. For Eg. –

  • https://www.example.com/shop
  • https://www.example.com/men/shoes
  • https://www.example.com/women/shirts

etc.

URLs shows in the search results, so It should be Search engine friendly. SEO friendly URLs helps in improve SEO score.

Things in Keep in Mind When Creating URLs for the Web Pages?
  • URLs should not have parameters and session ids.
  • Do not use generic name for the web pages, for Eg.  “/page1.html”
  • Do not use too much (more than one) keywords in the URLs
  • Avoid too much or nested sub-categories in the URLs. For Eg. “…/sub-category1/sub-category2/sub-category3/sub-category4/sub-category5/sub-category6/page.html.”
  • Don’t use unrelated words in the URLs for category and sub-category.
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