Ways to Increase Sales
Here are some of the best products and services selling techniques –
Need-based Selling
Analyze the need for the product, create the product according to the users need and sell in the market to the right audience in the right marketplace.
Soft Close Approach
Ask customers that I am viewing you a product, you don’t need to buy it, you only see this. If you like, you can buy it. I am not forcing you.
Solution-Oriented Selling
Ask customers what problems you are facing in your business. After listening to him, sell products or services according to his needs.
Empathy Approach:
If you are selling products or services online or offline, Feel to customers that I am on your side not the company side.
Landmine Approach
Tell competitor’s weakness to customers by giving hidden commands.
Summary Close Approach
When you show the products to the customers, Tell the customers about all the features and benefits of the products of offer before asking the price.
Conditional Negotiation
If you buy this product or service now. I will give some extra discount, feature, warranty, etc.
Middle One Approach
View for customer high-value premium product first, after that low-value product, and at last show medium value product. Tell customers that this is best selling product. This is within your budget and good in quality.
Takeaway Approach | Pressure Sales
Feel customers that there are limited products, buy now, otherwise you will not get products.
Create Competition:
Show customers that quantity is very low and there are too many buyers. So that customers buy products instantly.
Competition Analysis
- Check which types of products or services competitors are selling.
- What sales techniques they are using?
- What is the pricing and scheme they are offering?
- What type of content they are producing and publishing?
- What type of content they are sharing on social media?
- Analyze self strengths and weakness.
Profitable Push Sales
Sell those products first that have high margins or are about to expire with higher discounts. For Eg. – If you deal in vegetables, fruits, restaurants, etc. you can give more discounts that are about to expire.
Quantification of Value Creation
If you want to sale any product or service, tell your customers that if you purchase this product you will get 30% profit in your business. Give a number.
For Eg. – I am a software company and want to sell software. I will give a number to the customers that If you use my software in your business, you will reduce your manpower and will get 40% more profit.
Lead Scoring
Prioritize customers according to customer’s budget and give numbers (1 to 10).
- Check customer budget.
- Check customer Authority?
- Check customer needs?
- Check customer timeline?
If the customer has a good budget and is a decision-maker, has a need for that product, and wants the product right now. This is your right customer.
Research Before Reaching
When you reach any company or customer check below things about that Customer:
- Linkedin Profile
- Twitter Profile
- Company Press Release
- Competitor
- Blog Posts
- Companies financial statement
- Facebook Posts
- Website
It will help you to analyze the customer’s current situation and you can offer the best product or services accordingly.
Follow Up:
- Thank You Email
- Birthday Wish
- Anniversary Wish
- Congratulations
- Condolence
Create value for the customers, not focus all the time on sales.
We should wish birthdays, anniversaries, and congratulations to our clients. We should maintain a record of this. We can tag birthday wishes on his social media. The client and other connections will see our message. It will create a value for us. The client will feel more special.
Old Relationship Matters
Approach previous customers, and give some extra discounts, offers, and freebies.
If customers are not interested in buying right now, Ask them for a reference. Give discounts on his referral.
Outreach Your Potential Customers
Join business associations according to your industry. Join business seminars. There are many associations according to businesses. It will help to build your network.
Emotional Selling
- Greed
- Fear
- Humanity
- Envy
- Pride
- Shame
If You want to sell insurance, “fear” emotion will work. Identify customers’ emotions and use those emotion in selling.
Top Representative | Top Territory
Critical client = Incapable Manpower = Business fail
Critical Client = Capable Manpower = Business Success
Capable Manpower:- If any person has below given 04 things, called capable manpower.
- Potential
- Performance
- Skill
- Will
If customer is critical assign a capable person to handle them.
Build Trust Before Transaction:
Build trust in your customers. If any person sells an iPhone at 5k on the road. You don’t buy, it because you don’t trust him. People do business with trustful persons.
Try Before You Buy
Provide real experience to customers first, before buying. Netflix, Spotify, LinkedIn, etc company offer a free trial before buying a premium subscription.
Scarcity (Now Or Never Close Approach)
- Urgency
- Limited Edition
- Hard to get
Best Time Approach
Feel customer that this is the best time to buy otherwise product price will get higher.
Kill the Objection in Advance
Listen to the objection, acknowledge and then clarify.
Quality Close Approach Via Artisan Approach
Tell the story behind the products. How a product is prepared. It will increase the value of the products to customers
AAFTO
Always Ask for the Order. After telling about the products or services always ask for the order.
Elevator Pitch
If you have limited time with your customers, you should have skills that you can tell about you and your product in a very short time.
70:30 Approach
70% listen and in 30%, sell your product.
Listen to your customer’s problems deeply after that try to sell your product according to his problem. Understand your customers before pitching the sale of your product.
Go Digital
Sale your product online 24*7*365. There are many marketplaces where you can sell your products. Your product or services should be available every time.
Landing Page
Design a good landing page for your customers. Heading should be catchy, compelling
There should be a Call to action button.
Email Funnelling
- How many emails were sent?
- How Many emails received?
- How Many Emails were opened?
- How many Clicks Received?
- How Many Conversions?
Write a personalized email to customers.
Discount and Schemes
Offer discounts to customers –
- Promotional Discounts
- Buy one Get one
- Volume discounts (High discount on wholesale)
- Multi-buy discount
- First time shopper discount
- Free shipping
- Home delivery
- Coupon Programs
- Bundle Discount
Flash Sale
- Target customers
- Promote before a month
- Promote in clear words
- Limited time offer
- Countdown Timer
Cross Promotion:
Tie-up with any other business that is not your competitor but your and tie-up business’s customer is same.
For Eg. – Marriage Card printing service and Marriage band service both are different businesses but the customers are the same. They can promote their business together. Washing powder and washing machine sellers both are different businesses but the customers of both are the same.
Reduce Customer’s Risk
- Money back guarantee
- Money back with a new product guarantee
- Buy back guarantee
- Lowest price guarantee
- Free service guarantee
- Cashback Guarantee
- 100% placement guarantee
- Zero guarantee
- Replacement Guarantee